What are we all about then, part two.

A couple of weeks ago, when we started our Indiegogo campaign, I wrote a blog explaining a bit about who we were, and the reasons why we started Mimi and Will.

As I said in that post, the idea sparked when we wanted to buy a children’s t-shirt by a designer we knew, and discovered that producing screen-printed shirts in a range of children’s sizes wasn’t really viable for independent designers. We saw an opportunity to promote independent design, work with some really exciting, creative people, and make some really good t-shirts.

When we were looking at t-shirt suppliers and screenprinters, supporting small businesses and making really good t-shirts were our guiding principles. Our t-shirts are fairly traded, high quality cotton, screenprinted in the U.K. using eco-friendly inks.

That means we’re doing our bit to support independent businesses (and the environment), but we’ve also ticked the ‘really good t-shirt’ box too; high quality cotton feels nicer to wear and they wash well, last longer than thinner cotton shirts, and so make great presents that can be handed down.

And why are these two things important to us? We’ve both dabbled in the maker/ seller movement and know how hard it is for artists, designers and makers to make a living from their work. And it’s not just ‘creative’ businesses that find it hard- according to Enterprise Nation, 99% of businesses in the United Kingdom are classified as small, but this is a sector that has little or no support in order to promote growth.

We’re only a tiny business, and we don’t pretend that we’re going to make a huge difference on our own. But we’d like to be part of the growing number of people who are trying, in some way, to make a difference collectively.

And the making good t-shirts part? Well, we just really, really, love a good t-shirt.

We’re taking this show on the road!

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In the first of a series of events this autumn, you can find us at the Bake Outdoors
 
Our friends at the Children’s Wood in Glasgow are celebrating food and creativity at their home in the North Kelvinside Meadow.  This wide oasis of calm and nature in the heart of Glasgow is a wonderful place to spend time and its events are always a huge success.
 
Open from 12-5, the Bake Outdoors will have everything from home baking to mud pies.  And us!  Alongside a whole lot of friends from the Glasgow Etsy Team, we’ll be showing the samples from our collection, taking pre-orders and we’ll have a stack of goodies and some child-friendly activities on hand, too.
 
We’ll tell you more nearer the time, but why not pop over to The Children’s Wood website or their Facebook page for more info, and how to find us.

What your pre-order means to us

In short, everything.  It means you love our product, what we stand for and you want us to be able to develop and grow as a business.

But let’s break it down a little more.  If our pre-order funds reach £500, which means selling 25 t-shirts, you’ll help us to grow our collection by being able to make samples of another 5 t-shirts.

By selling 50 t-shirts, or 40 t-shirts and 30-something colouring books, we can start to fulfil some of the requests we’ve had for stock from local independent retailers who want to sell our shirts in their shops.

If we raise £2000 from pre-orders, and meet our Indiegogo goal, we can start to think ahead to future collections, to look for t-shirts which continue to fit our ethical and eco criteria, but in a wider range of colours and offering options like long sleeves, or vests, or maybe sweatshirts.

If we exceed our target, and sell more than 100 shirts in the next 34 days, we can really start to grow our business, to work on our website, to advertise our work more widely to attract new retail stockists and new direct customers alike, and to hold a stock of our t-shirts ready to ship on demand.

Best of all, no matter how many t-shirts we sell between now and mid-October, everyone who makes a purchase will receive their choice of t-shirt in time for Christmas.  Our Indiegogo campaign means that even if we don’t reach our £2000 target, we’ll still honour all the orders for t-shirts from this first collection.  And we’ll continue to promote and develop our range of designs into 2014.

First T-Shirt Samples

Mimi and Will A/W 2013 T Shirt Samples
Three T-Shirts from the Mimi and Will A/W 2013 collection
T-Shirts by Laura Donald, Neil Slorance and Emma Henderson

Our first t-shirt samples have arrived from the printers. We’ll be reviewing them with our designers, and will shortly be in a position to begin our campaign launch. Exciting!

Lions t-Shirt for Mimi and Will by Poosac
Lions t-Shirt by Poosac
Supersaurus t-shirt for Mimi and Will by Neil Slorance
Supersaurus by Neil Slorance
Puddles T Shirt for Mimi and Will by Emma Henderson
Puddles by Emma Henderson
Winter of Our Discount Tents for Mimi and Will by Laura Donald
Winter of Our Discount Tents by Laura Donald

Mimi and Will

Well hello there! Welcome to Mimi and Will! Over the next few months, we’ll be launching out first collection of kids’ t-shirts.  On this blog we’ll be telling you about our progress, a bit more about ourselves and our designers, and sharing things that we find interesting. For now, find out more about us here, or follow us on Facebook, Twitter and Pinterest.