Another key milestone!

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With just a week left to go in our Indiegogo pre-order campaign, we’ve made it to 25% of our target, with a flurry of activity in the last couple of days.  Having broken through the £500 barrier is particularly significant, we’re now searchable on Indiegogo and unhidden from the public again, so we stand to reach a lot more people on Indiegogo who might wish to back us on our way.

We’re so grateful to everyone who’s decided to invest in one (or more) of our products, and to everyone who’s liked a facebook post, retweeted us on Twitter, followed us on Pinterest, read our blog or been there for us through what is quite a stressful as well as exciting process.

But we aren’t there yet!  While we’ve now sold the equivalent of 25 t-shirts, we need to take pre-orders for another 75 in order to reach our first target, to release more designs in our collection and to help develop and grow our business, all the while ensuring that you get your t-shirts, badges and colouring books in good time.

If you’re intending to buy but aren’t sure which designs are your favourites, don’t let that put you off.  There’s no need to make your mind up on sizes or designs until after the campaign closes, when we’ll send you an email with all your options.

Best of all, there are still a handful of t-shirts available at early bird prices, if you thought you’d missed your chance, think again! Now the countdown is on for our next key milestone of £1000 – who’s with us?  Simply click here to visit Indiegogo and chose how many t-shirts you wish to buy – see you there!

What your pre-order means to us

In short, everything.  It means you love our product, what we stand for and you want us to be able to develop and grow as a business.

But let’s break it down a little more.  If our pre-order funds reach £500, which means selling 25 t-shirts, you’ll help us to grow our collection by being able to make samples of another 5 t-shirts.

By selling 50 t-shirts, or 40 t-shirts and 30-something colouring books, we can start to fulfil some of the requests we’ve had for stock from local independent retailers who want to sell our shirts in their shops.

If we raise £2000 from pre-orders, and meet our Indiegogo goal, we can start to think ahead to future collections, to look for t-shirts which continue to fit our ethical and eco criteria, but in a wider range of colours and offering options like long sleeves, or vests, or maybe sweatshirts.

If we exceed our target, and sell more than 100 shirts in the next 34 days, we can really start to grow our business, to work on our website, to advertise our work more widely to attract new retail stockists and new direct customers alike, and to hold a stock of our t-shirts ready to ship on demand.

Best of all, no matter how many t-shirts we sell between now and mid-October, everyone who makes a purchase will receive their choice of t-shirt in time for Christmas.  Our Indiegogo campaign means that even if we don’t reach our £2000 target, we’ll still honour all the orders for t-shirts from this first collection.  And we’ll continue to promote and develop our range of designs into 2014.