Ten reasons to shop with Mimi and Will in the next 10 days

With ten days left to place your pre-orders in time for worldwide Christmas delivery, we thought we’d give you ten solid reasons for shopping with us.

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There’s something here for everyone, boys, girls, siblings, cousins and friends.  Whether dinosaurs, animals, nature, the great outdoors or gentler pursuits (ice cream, anyone?) are your thing, we offer a range of designs and colours to suit everyone from 2 to 12.

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We’re so excited to be working with some of the UK’s leading illustrators, and designers from a range of disciplines, including ceramics, comics and other creative things not beginning with c!

It’s not just about t-shirts – treat yourself to a badge or colouring book.  With the colouring books you get an exclusive sneak peek at forthcoming designs which won’t be released as t-shirts for a little while yet.

All our pre-orders include a 10% discount which is valid for a year on your future purchases from us – the gift that keeps on giving!

While children grow so quickly, the quality and finish of our garments mean that they make a great investment for handmedowns and passing on.  Because they’re gender neutral, they’re twice as useful for sharing and giving.

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With your purchase, you’re supporting not one but FOUR independent businesses – the t-shirt manufacturers who’ve signed up to fair labour principles in Africa and India, the British designer/maker who has provided the image on the front of the t-shirt, our lovely printers who run a traditional workshop in Wales and of course, us here in Scotland at Mimi & Will.

We’re at a critical point in our business development – every penny we receive in pre-orders goes towards making the t-shirts, spreading the word about Mimi & Will and commissioning more designs from wonderful craftspeople, artists and designers whose work we know would look fantastic on a t-shirt.

The more orders we receive, the better we can make our business – by improving our website, our photography and our branding – you could be a part of our success story by investing in us at this early stage.  If we exceed £500 of pre-orders this week, our campaign has a chance of making it back onto the front page of Indiegogo’s website – giving us more exposure to potential customers.

Be ahead of the fashion pack – while we’re very new, we’re also confident in the quality, value and look of our t-shirts.  Your kids could be amongst the first to wear and share Mimi & Will clothing, how cool would that be?

We’re making it as easy as possible for you to buy – pay with PayPal or credit/debit card via Indiegogo, or email us for an invoice at mimiandwill.uk@gmail.com – let us know how many t-shirts, badges or colouring books you’d like to order and we’ll take it from there – you don’t even have to make up your mind which sizes and designs you’d like, we’ll follow up with you once pre-orders close to get your preferences.

Go on, make someone smile on Christmas morning – or in our case, today!  Order now at: http://igg.me/at/mimiandwill/x/3097542 – and as many of you have been doing (thank you thank you!) please continue to spread the word and share our link with friends, family and colleagues.

What your pre-order means to us

In short, everything.  It means you love our product, what we stand for and you want us to be able to develop and grow as a business.

But let’s break it down a little more.  If our pre-order funds reach £500, which means selling 25 t-shirts, you’ll help us to grow our collection by being able to make samples of another 5 t-shirts.

By selling 50 t-shirts, or 40 t-shirts and 30-something colouring books, we can start to fulfil some of the requests we’ve had for stock from local independent retailers who want to sell our shirts in their shops.

If we raise £2000 from pre-orders, and meet our Indiegogo goal, we can start to think ahead to future collections, to look for t-shirts which continue to fit our ethical and eco criteria, but in a wider range of colours and offering options like long sleeves, or vests, or maybe sweatshirts.

If we exceed our target, and sell more than 100 shirts in the next 34 days, we can really start to grow our business, to work on our website, to advertise our work more widely to attract new retail stockists and new direct customers alike, and to hold a stock of our t-shirts ready to ship on demand.

Best of all, no matter how many t-shirts we sell between now and mid-October, everyone who makes a purchase will receive their choice of t-shirt in time for Christmas.  Our Indiegogo campaign means that even if we don’t reach our £2000 target, we’ll still honour all the orders for t-shirts from this first collection.  And we’ll continue to promote and develop our range of designs into 2014.