In short, everything. It means you love our product, what we stand for and you want us to be able to develop and grow as a business.
But let’s break it down a little more. If our pre-order funds reach £500, which means selling 25 t-shirts, you’ll help us to grow our collection by being able to make samples of another 5 t-shirts.
By selling 50 t-shirts, or 40 t-shirts and 30-something colouring books, we can start to fulfil some of the requests we’ve had for stock from local independent retailers who want to sell our shirts in their shops.
If we raise £2000 from pre-orders, and meet our Indiegogo goal, we can start to think ahead to future collections, to look for t-shirts which continue to fit our ethical and eco criteria, but in a wider range of colours and offering options like long sleeves, or vests, or maybe sweatshirts.
If we exceed our target, and sell more than 100 shirts in the next 34 days, we can really start to grow our business, to work on our website, to advertise our work more widely to attract new retail stockists and new direct customers alike, and to hold a stock of our t-shirts ready to ship on demand.
Best of all, no matter how many t-shirts we sell between now and mid-October, everyone who makes a purchase will receive their choice of t-shirt in time for Christmas. Our Indiegogo campaign means that even if we don’t reach our £2000 target, we’ll still honour all the orders for t-shirts from this first collection. And we’ll continue to promote and develop our range of designs into 2014.