Hello there! We’re Mimi and Will. We produce  high quality, design-led t-shirts that children love wearing.  We create bold designs for kids, and we don’t separate our range by gender.

We like t-shirts. We also like great design, beautiful illustration and colourful prints, and we especially like supporting the independent designers, makers and artists who create these wonderful things.

The idea for Mimi and Will came about in 2012 when we tried to get a screen-printed t-shirt from an illustrator friend of ours in a kids’ size. We discovered there weren’t any, because the of financial outlay involved in getting the shirts printed across the wide range of children’s sizes. We thought about this and started to hatch a plan whereby we could combine our love of design, supporting designer-makers and lovely t-shirts, and Mimi and Will was born in 2013.

We want our t-shirts to be worn, loved, handed-on and worn and loved again. They are high-quality and responsibly made; all our shirts are ethically sourced, made from organic cotton where possible, and are screen-printed here in the United Kingdom using eco-friendly dyes.

Our designers come from a range of backgrounds- illustrators, comic artists, even product designers.

We don’t produce separate ranges for boys and girls. They’re t-shirts, right? Pick a design you love, or let your kids decide.  They’ll love how it looks and feels, you’ll love how easy it is to wash and wear, and you can pass it on to a smaller person when you’re done.

For more updates, follow us on Facebook, Twitter, Instagram and Pinterest.

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